Flamenco.TV covered all four days of SIMOF, and we have the videos to prove it. Not all of the designers wanted to retransmit their fashion shows, but those that did want to share their designs have their videos on the Web site ready to be seen.  Simply click on the names of the designers listed below to see the fashion shows.

New Designers Contest

New Designers Awards Ceremony

Pilar Vera – Sevilla - “Cruz de Mayo”

Margarita Friere – Sevilla – “Pasión” 

Curro Durán para Artesanía Ríos Quintana – Antequera, Málaga – “Atelier”

Melisa Lozano – Fuengirola, Málaga – “Dos Amores”

Trajes de Flamenca Mari Carmen Cruz – Villamanrique de la Condesa, Sevilla – “Mi Fondo Flamenco”

Creaciones MariCruz – Sevilla – “Maestranza” & Peris Complementos – Sevilla
Y el Premio al Mejor Modelo del SIMOF

Rosalía Zahino – Almería – “La mar de coraje” & Encarna Solá, Sauco

Photo by ToritoMedia from Flickr of the Carmen Latorre Fashion Show

There were high expectations for the first professional fashion show at SIMOF2010, and that’s because for the first time, veteran Pilar Vera, one of the most admired and beloved flamenco designers, opened the show. She did not disappoint. Good taste, excellent dressmaking and the capacity to reinvent herself were characteristics of her brilliant collection. The noteworthy presence of Joana Jiménez and the spectacular international model Nieves Álvarez kept one thousand attendees on the edge of their seats. Pilar Vera’s new collection, called “Cruz de Mayo” (May Cross), is flirty and inspired by the traditional prints and paintings of the 20th Century. The fashion show opened with the models dancing sevillanas, preparing the audience for an enchanting evening. The retro style and ruffle work marked the first part of the show. Take note flamenco fashionistas, because Pilar Vera has decided that dress waistlines should be higher, increasing the width and comfort of the outfit.

Pol Núñez, Balenciaga and Missoni have returned to SIMOF with a collection full of vitalism and explicit references to big names in fshion, from Chanel to Kenzo, and including Elsa Schiaparelli. A very eclectic picture full of surprises...
Núñez's very dynamic fashion show was divided into short series of dresses with a lot of character and highly conceptual. If Pol Núñez has anything, it is the aptitude for bring together different sectors of the market with classic exigency, from young women and older ladies, fashionistas and customers, and to fulfill all of their expectations. This has great merit and achieves such fluid and entertaining inspirations as hippie and Bohemia chic combined with the traditional flamenco outfit.
This year emphasized a series of dresses inspired by Coco Chanel, great creations in beige, black and pink.  There were also nuclear white, retrofuturist dresses with applications in homage to Courreges, along with experimental short dresses may not be ideal for classic flamencas, but they were an enterteining exercise in needlework that shone in more festive contexts.

Villamanrique de la Condesa is the birthplace of handcrafted, embroidered shawls, and Angeles Espinar is its best ambassador.  This master of embroidery is the winner of the Gold Medal of Fine Arts. Her genius has been passed down to her daughters, who manage the family business with the same tact and vocation.

If there is any designer that promises a spectacle in each of her fashion shows, it's Melisa Lozano. The designer from Fuengirola has returned to SIMOF filling the catwalk with her sweeping personality and sauciness attributable to her youth.